If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible.

From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey’s companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity.

In this episode of Let’s Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M.

You’ll hear:
👉 How being broke and jobless led to a marketing career
👉 Why some brands get stuck at $5M—and how to break past it
👉 The real difference between working in vs. on your business
👉 A breakdown of Trey’s COMPASS Method that’s helped scale dozens of brands
👉 How to stay sharp as a leader—without losing touch with the work

Whether you're bootstrapping a startup or scaling something fast, this is a must-watch.

👉 Subscribe for more deep-dive convos with real builders.
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Get $300 off when you purchase your tickets with the Promo Code “LETSTALKBUSINESS”: https://pathforgrowth.zohobackstage.com/Newark2025#/?lang=en&trk=comments_comments-list_comment-text
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🎥 Watch next:
🔗 Full Episode: https://youtu.be/GXaIo33QpiI
🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
📲 More Episodes: https://ptexgroup.com/podcast-main/
📲 Instagram: https://www.instagram.com/ltbhub/
📲 LinkedIn: https://www.linkedin.com/company/let'stalkbusinessltb/
📲 Facebook: https://www.facebook.com/TheLTBpodcast
📲 WhatsApp Status: https://wa.me/message/IQYNZFUYS443A1
📲 WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
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🔗 Episode Links:
📘 Tray’s Life Changing Book: https://amzn.to/438HAnK
🎙 Trey’s Podcast – 10 Minute Masterclass: https://www.10minmc.com
🏢 Herald (Trey’s Company): https://www.weareherald.co
👤 Trey’s LinkedIn: https://www.linkedin.com/in/treyshen/
📩 For promotions & inquiries: https://api.whatsapp.com/send?phone=13474518368&text=Hi
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💡 Practical Pointers from this Episode:
1. Start even if it’s not perfect. Trey didn’t wait for the perfect plan—he just started. You learn more by doing than thinking.
2. Try before you commit. Be a generalist first. Once you find your edge, go deep—and it’ll pay off.
3. Get clarity before action. Ask what’s working, what’s not, and what’s missing. Don’t guess—diagnose.
4. Work on the business regularly. Don’t wait for a crisis. Step back quarterly (or weekly) to course-correct.
5. Stay close to your customers. Surveys, calls, chats—Trey listens nonstop. The best marketing comes straight from them.
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⏱️ Episode Highlights:
00:00 – Welcome to Let’s Talk Business
02:11 – From seminary to $95K in debt
05:00 – The real start: losing both jobs and betting on himself
09:07 – Lessons from building marketing agencies
13:30 – Inside leadership at John Maxwell & Dave Ramsey orgs
18:32 – Why culture and accountability go hand in hand
23:44 – What Trey’s doing now with Herald
27:16 – The full breakdown of the COMPASS Method
33:38 – Why messaging is usually the weak link
35:33 – Hearing your customers clearly (and often)
37:27 – How to actually work on your business every quarter
43:47 – What’s still on Trey’s bucket list