The What It Takes Podcast Ep 6: This One Lesson Cost Me a $10 Million Deal ft. Uri Kirschner

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This One Lesson Cost Me a $10 Million Deal | Journey of Building a Law Firm ft. Uri Kirschner Get ready for an episode packed with hustle, heart, and some seriously crazy stories. In this episode of the What It Takes podcast, Tuli Kraus sits down with Uri Kirschner, a real estate attorney with 30 years of wild experiences from landing a Wall Street job as a determined 15-year-old to closing a multi-million dollar deal while hooked to an IV. But beyond the legal world, Uri is also the passionate founder of The 100 Ride, a charity bike event that has raised close to $5 million for local causes by leveraging one powerful idea: 100% of the donations go straight to charity. This conversation is a masterclass in seizing opportunity, the power of persistence, and building a legacy that gives back. 💡 In This Episode, We Discuss: ◼️ How Uri’s childhood businesses selling potato chips and Parker pens in school set the stage for his future ◼️ The unbelievable story of how Uri, at 15, persistently called a CEO’s office, showed up with flowers, and landed a job that led to daily lunches with the boss ◼️ How a Wall Street CEO over a kosher lunch convinced him to become a real estate attorney to be at the center of all the action ◼️ Uri’s philosophy on growing a successful law practice through word-of-mouth and doing great work for clients, without any advertising ◼️ The story of the empty lot he was too afraid to jump on a painful but priceless $8.5 million lesson in overcoming the fear of failure ◼️ The time a deal dragged on for days and Uri had to leave the hospital with an IV bag still in his arm to get it across the finish line ◼️ The joys and realities of working with family including why he made his son get experience elsewhere before joining the firm ◼️ How a challenge from his rabbi sparked The 100 Ride movement, which has raised millions for Tomchei Shabbos and Kupat Ha’Ir ◼️ The incredible “mini-miracles” that happen every year with the ride from rain holding off until the last second to a postponed ride becoming their best fundraising year ever ◼️ Uri’s vision to raise a million dollars annually and launch a kids’ ride to get the next generation involved ◼️ Why you don’t need to be a pro cyclist to participate, how the community will help you find a bike, and why you should just “jump in” and register at the100ride.com ⏱️ Timestamps 00:00 The $5 Million Charity Bike Ride 1:00 The Donald Trump Nut & The Parker Pen Hustle 3:31 The Audacious Stunt That Landed a 15-Year-Old His Dream Job 6:42 The Best Career Advice Came From a Kosher Lunch 9:27 From Law School to Partner in 6 Years (Without Advertising) 14:04 The $1.5 Million Lesson: “Jump When You Can Jump” 18:36 The Craziest Closing: IV Bag and All 22:49 What It’s Really Like Working With Family 25:12 The Divine Intervention of The 100 Ride 33:19 The Dream: A Million Dollars & Kids on Bikes 41:37 Your Invitation to Join The Family 🔗 Connect with Uri Kirschner LinkedIn: https://www.linkedin.com/in/uri-kirschner-1275961aa/ 🔗 Connect with Tuli Kraus X (Twitter): https://x.com/TuliKraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/