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In this episode of the What It Takes Podcast, we sit down with Abe Breuer, CEO of John To Go - a self-made entrepreneur who built a multi-million-dollar empire in an essential but often overlooked industry and achieved a successful private equity exit. Abe breaks down his 20-year journey from selling his first computer company as a teenager to scaling a portable sanitation business into a $50M national leader. He shares the unfiltered reality of entrepreneurship: the partner who quit during the first brutal winter, near-death cash flow moments, and the unconventional employee strategy that turned a secretary into a $280k-a-year partner. This conversation is a masterclass in resilience, operational scaling, and leadership mindset. Whether you’re starting a service business, struggling to scale, or curious about exits and life after selling, this episode delivers hard-earned lessons you won’t find in textbooks. 💡 In This Episode, We Cover: ◼️ How Abe built his first company at 16 and sold it for $25k ◼️ The “walk between the drops” philosophy learned from his parents ◼️ Scaling revenue to $50M without losing control ◼️ The partner who walked away—and the brother who stayed to build a legacy ◼️ Managing ADHD as a superpower using pen, paper, and ruthless systems ◼️ Why Abe never gives raises—and the bonus system that creates extreme loyalty ◼️ The New Yorker article that changed everything and attracted private equity ◼️ The harsh reality of scaling too fast and running out of cash ◼️ Selling the business: identity loss, regret, and what comes next ◼️ His current venture in the challenging world of assisted living (ALFs) ⏱️ Chapters: 0:00 Intro – Meeting in the Shul & the Founder of John To Go 10:11 Early Hustle – Selling a Computer Company at 16 16:11 First Major Bet – Buying a 24-Unit Building with $400k 20:20 The Birth of John To Go – A Partner, a Stick Shift Truck & the First Winter 23:02 The Pivot – Bringing His Brother in as the Right Partner 32:20 Scaling Secrets – From $400k to $50M in Revenue 39:45 The New Yorker Call That Changed Everything 57:32 The $280k Employee – A Bonus System That Creates Partners 1:04:14 Life After the Exit – Identity, Travel & Starting Over 1:07:37 Final Advice – Would He Do It All Again? 🔗 Connect with Abe Breuer Instagram: https://www.instagram.com/breuerabe/ LinkedIn: https://www.linkedin.com/in/abe-breuer-a339725/ 🔗 Connect with Tuli Kraus X (Twitter): https://x.com/TuliKraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/ Sponsored by Blackbird Recruiting Tired of sorting through unqualified résumés? Blackbird Recruiting helps you hire top talent—so you can focus on growing your business. Visit blackbirdrecruiting.com to learn more.