What It Takes Podcast Ep 5: How Our Infographics Landed Million Dollar Deals ft. Brian Wallace

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The Power of Storytelling | How Our Infographics Landed Million Dollar Deals ft. Brian Wallace How data and storytelling can change lives, or how tragedy can spark faith and purpose? In this episode of the What It Takes podcast, we sit down with Brian Wallace, a master storyteller and the creative force behind NowSourcing. Brian takes us on a wild ride from his completely non-religious upbringing to becoming an observant Jew, a journey shaped by unimaginable personal tragedy. He also pulls back the curtain on his remarkable career, sharing how he helped an NBA player land a $64 million contract using storytelling and data, and how he’s made even something as simple as paint fascinating for global brands. This is a deep, emotional, and inspiring conversation about resilience, faith, and the incredible power of a great story. 💡 In This Episode, We Discuss: ◼️ Brian’s journey from a non-religious childhood to discovering Orthodox Judaism as an adult ◼️ The concept of finding faith through “love” vs. “fear” and how tragedy can become a catalyst for profound change ◼️ The heartbreaking story of losing his first child and how that loss built a foundation of unshakable strength ◼️ How he helped an NBA player go from a league minimum to a $64 million contract with a “Moneyball”-style infographic ◼️ His philosophy that every company is a media company, and why storytelling always beats selling ◼️ The story behind his viral Psychology of Color infographic and how it made a paint brand unforgettable ◼️ His creative process for turning complex ideas into engaging, shareable content ◼️ How to build a network and business rooted in authenticity and real value, not cold outreach ◼️ His latest venture, The Innovate Summit, brings innovators together for honest, ego-free conversations ⏱️ Timestamps 00:00 Meet Brian Wallace: The Master of Story 1:26 From Brooklyn to the “City”: A New Yorker’s Origin Story 3:22 The Spiritual Search: A Non-Religious Upbringing 6:26 The Spectrum of Belief: Love vs. Fear 17:45 A Story of Unimaginable Loss 21:26 Finding Strength: From Tragedy to a Family of 8 24:28 The $64 Million Infographic 30:47 The “Moneyball” of Basketball 36:50 Making Paint Fascinating: The Psychology of Color 40:56 Stop Selling, Start Storytelling 45:11 The Creative Process: How to Build a Viral Idea 48:04 What It Takes: Building a Legacy Without Ego 🔗 Connect with Brian Wallace X (Twitter): https://x.com/nowsourcing Instagram: https://www.instagram.com/nowsourcing LinkedIn: https://www.linkedin.com/in/nowsourcing/ 🔗 Connect with Tuli Kraus X (Twitter): https://x.com/TuliKraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/