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🎙️ The Truth About Real Estate (Not What You Think) Most people think real estate is about closing one big deal and getting rich. It’s not. In this episode of The Middle Class Podcast, Moshe Alpert sits down with Yosef Katz, founder of Atlas Realty Group, for a real and unfiltered look at what the real estate business actually looks like. From cold calling and deal flow to long sales cycles, inconsistent income, and market downturns, Yosef breaks down the reality behind one of the most popular — and misunderstood — career paths. He shares how he started from scratch with no formal business training, worked multiple jobs early on, and built a real estate career through consistency, discipline, and mastering the fundamentals. If you’re thinking about getting into real estate — or already in it — this episode will completely change how you see the business. ⏱️ Chapters 0:00 – Why brokers need movement, not market direction 0:45 – Introducing Yosef Katz and Atlas Realty Group 2:05 – Why real estate is such a popular career path 3:06 – From yeshiva to real estate: how it actually happens 5:10 – Do you need a college degree? 7:07 – Why yeshiva thinking can be an advantage 8:19 – Humble beginnings and working multiple jobs 11:25 – Getting into real estate (by accident) 12:22 – What a broker actually does 14:03 – Understanding how deals are made (“procuring cause”) 17:06 – Why early success can hurt you 18:03 – Big deals vs consistency 19:25 – Why real estate is a profession, not a shortcut 21:19 – Why cold calling still matters (even after 20 years) 22:29 – How brokers actually make money 25:23 – First deal: $60K and what it felt like 26:18 – The real sales cycle (and why it takes time) 28:01 – Why you shouldn’t expect to make money in year one 29:16 – Why brokerage is the best place to learn real estate 31:05 – Getting married with unstable income 33:00 – The reality of inconsistent income 34:00 – Surviving downturns (2008 crash experience) 35:02 – Finding opportunity when deals stop 36:46 – How banks sell debt and how investors profit 39:18 – Why real estate cycles always repeat 42:02 – Today’s market: what’s happening in New York 43:43 – Rent stabilization explained 47:56 – The 2019 law that changed everything 48:22 – Why real estate investing became harder in NYC 📌 In This Episode, You’ll Learn • What a real estate broker actually does — and how deals really happen • Why consistency matters more than chasing big deals • How long it realistically takes to close your first deal • Why most people misunderstand the real estate business • How to handle income instability and financial pressure • Why brokerage is the best training ground in real estate • How market cycles create opportunity for those who adapt 👤 About the Guest Yosef Katz Founder of Atlas Realty Group (ARG), a commercial real estate brokerage specializing in New York City multifamily transactions. 🌐 Website: https://www.arg-re.com 💼 LinkedIn: https://www.linkedin.com/company/arg-atlas-realty-group-partners-llc 📸 Instagram: https://www.instagram.com/arg_nyc/ 💼 About the Host Moshe Alpert, CLU®, CFP®, ChFC®, RICP®, AEP® Founder & CEO of Ceremian Financial. Moshe helps families and professionals make clear, values-based financial decisions around income, investing, and long-term stability. 🌐 Website: https://www.ceremian.com 💼 LinkedIn: https://www.linkedin.com/in/moshe-alpert-clu®-cfp®-chfc®-ricp®-aep®-b40401156 🔔 Subscribe & Connect 👍 Like this video if it resonated 💬 Comment below: What surprised you most about real estate? 📧 Email: [email protected] 🎧 Listen on Spotify - https://open.spotify.com/show/3j5CZsshpbtkil5rS3sVs7?si=ed5065b3ac114cde 🎧 Listen on Apple - https://podcasts.apple.com/us/podcast/the-middle-class/id1860379434 🎛️ Production Credits Produced & Edited by: BIG Productions – Gidon Orman 🎙️ Contact: [email protected] 📌 Hashtags #TheMiddleClassPodcast #RealEstate #CommercialRealEstate #Entrepreneurship #Business #FinancialFreedom #RealEstateBroker
