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Sales has a bad reputation — awkward, uncomfortable, and misunderstood. But what if sales isn’t about pressure… and it’s actually about organization, consistency, and personal brand? In this episode, Moshe Bochner from the CoFinance Team sits down with Baruch Schwartz, Business Development at Friday, to break down: Why sales isn’t talent — it’s systems - How pushing unrealistic goals unlocked real growth - How Baruch went from averaging 25–30 clients to closing 55 in one month - Why personal branding actually pays the bills - And why most salespeople fail before they even start If you’re a business owner, salesperson, or entrepreneur trying to grow without burning out — this conversation is for you. Timestamps: 00:00 – Intro: Why Sales Has a Bad Reputation 01:30 – Who Is Baruch Schwartz & What Friday Does 03:40 – Getting Into Sales (No Experience, No Clarity) 05:45 – Why Sales Knowledge Matters More Than Talent 08:10 – Becoming a Top Referral Partner (CoFinance x Friday) 10:20 – The #1 Bottleneck Holding Salespeople Back 12:30 – Organization vs Motivation in Sales 14:40 – Setting Goals That Actually Push Growth 17:10 – From 25–30 Clients to 55 in One Month 19:50 – Does Personal Branding Really Pay the Bills? 22:10 – How to Start a Personal Brand from Zero 24:20 – Final Advice for Salespeople & Entrepreneurs 25:30 – Closing Thoughts & Looking Ahead to 2026 Baruch Schwartz Business Development Friday 👇 Connect with Baruch Schwartz (Friday): 📞 Phone: 845.776.9154 📧 Email: [email protected] 💬 WhatsApp: https://wa.link/iuugp9 🔗 LinkedIn: http://linkedin.com/in/baruch-schwartz 📷 Instagram: https://www.instagram.com/baruch_schwartzz?igsh=MXBkOG81NmRhZW51aw== Connect with us! 📞 Phone: 845.459.0071 📧 Email: [email protected] 💬 Website: https://cofinanceteam.com/ 🔗 LinkedIn: linkedin.com/in/moshe-bochner-6b8805222 #CoFinance #Sales #Entrepreneur #SmallBusiness #BusinessGrowth #PersonalBrand #SalesTips #StartupLife #BusinessPodcast