Turf Office Furniture | Furnishing Your Office for Success

Description

Furnishing Your Office for Success: An interview with Shraga Stein of Turf Office Furniture Ask your average business owner constructing a new office space at what point furniture buying comes into the picture, and he’ll probably tell you somewhere after painting and before you hand out the Danishes to celebrate the opening of the new office. In other words, at the very end of the process. But according to Shraga Stein from Turf Office Furniture, this is a mistake. “People often think of furniture as the last thing to consider, but really, it should be the first thing they focus on. Before you map out walls and floor space. Before you bring in the electrician.” Turf is not really a furniture store in the traditional sense of the term. It’s an office design service where they provide you with customized furniture that will make optimal use of your space, enhance the function and flow of your work environment, and set you up for maximum success. “Anyone can sell furniture from a truck,” says Stein. “Turf is a completely different level of service.” In the following interview, he describes for us what they do and what makes Turf unique. What kind of furniture do you sell? We sell commercial furniture to offices, schools and the healthcare sector. How does your office design process work? Our process consists of 5 stages: 1. Analysis: Once a client contacts us, we’ll conduct an in-depth interview to analyze their goals, daily operations, space functionality, budget and design criteria. 2. Planning and Layout: We use this information to create a floor plan and design layout of the office space as well as electric plans, so that the electricity can be installed in the right way for the furniture. 3. Visualization: We then create a 3-D rendering of our design, so you can visualize the final space, and make changes to adjust for your office needs. 4. Installation: Upon your approval, we order the custom furniture and oversee every aspect of the delivery and installation – until it is completely installed and ready for you to start working! 5. Maintenance: After your office is up and running, we continue to provide maintenance support, to add, adjust or replace parts as the need arises. How did your business start? Our business, which was founded in 2013, started the old-fashioned way: Abe Fischer, the owner, wanted to branch out on his own and start his own business, so he began going door to door selling office supplies. Literally! He’d knock on someone’s door and ask if they wanted to buy pens or notebooks. It’s not the kind of success story you hear nowadays, but it worked; people bought from him, and began asking him for larger items as well: office chairs, desks, etc. So he expanded his business to include furniture. Then he saw that his larger, upscale clients, needed more than just a furniture catalogue to choose from; they needed customized furniture with the personalized touch. And that’s how Turf’s brand was created. What makes you unique in your field? From our perspective, our real job is not to provide the furniture item but to provide service. We pride ourselves on giving our clients service to perfection. This means that we oversee every single aspect of outfitting your office space and don’t rest until everything is installed and functioning perfectly. This means even the electrical wiring is placed and connected exactly right, without excess wire sticking out. With us, there’s no such thing as a piece of furniture coming off chipped from the truck and the seller washing his hands of it. If something goes wrong, we make sure to fix it, so that you experience is smooth, enjoyable and fully satisfactory. Tell us about your experience as an exhibitor at the recent OJBA expo. This was our third time exhibiting at the OJBA. We keep coming back because we gain a tremendous amount every time we’re there. The way I see it, instead of investing money in putting an ad in a paper and hoping my clients will see and connect to it, I can go myself to the OJBA and be a walking, talking, live advertisement for our business. After all, all of the customers I want to reach are there! It’s a great opportunity to see our existing customers and keep our relationship warm, and it’s also a chance to meet new customers. These are my goals in coming to the OJBA, and I have to say, I’ve been 100% successful in meeting these goals, every single time.