In this video, Leslie Zane, President of Triggers® Brand Consulting explains the power of sensory marketing – how to leverage the senses to support brand market share. This episode also has an in depth understanding of Brand Connectome – as explained by the woman who originally invented the concept.
This show originally aired on 710 WOR's Mind Your Business with Yitzchok Saftlas radio show on Sunday, August 29th.
About the show:
Tune in to “Mind Your Business” with Yitzchok Saftlas of Bottom Line Marketing Group every Sunday night at 10pm EST on 710 WOR and on the iHeartRadio Network, America’s #1 audio company. Mind Your Business focuses on business and marketing strategies for success. Tune in every Sunday evening for this intriguing radio show as Yitzchok interviews Fortune 500 executives, business leaders and marketing gurus from a wide variety of business industries. Yitzchok and his guests offer their knowledge and expertise to help you be successful!
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