Linda Kaplan Thaler talks secrets to a great advertising campaign!

Description

In this episode of Mind Your Business on 77WABC, Yitzchok Saftlas got the lowdown on marketing from Linda Kaplan Thaler, bestselling author, advertising hall of fame luminary, and Chairman of Publicis New York, one of the leading ad agencies in the world! Some of the topics discussed included what makes a great idea go viral, the key components of a successful marketing campaigns, the role between traditional print vs. online media and the secrets to a great political advertising campaign. Looking to get ahead in the business world? Purchase Yitzchok’s book, So, What’s the Bottom Line? here: http://amzn.to/2mQEgpQ "Mind Your Business" is a weekly radio show on New York’s legendary talk radio station 77WABC, a 50,000 megawatt station in the NY/NJ metro area. It airs every Sunday evening, and has additional listenership online and through its podcasts. The show features CEO’s and business leaders’ who provide advice, counsel and perspective, from their unique vantage point. https://goo.gl/4rnRar Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992. He is the host of the weekly business radio show, “Mind Your Business” on 77WABC in the New York / New Jersey metro area as well as on C-Suite TV and C-Suite Radio. Additionally, Yitzchok is a featured columnist in the Yated newspaper and Mishpacha Magazine, both international weekly publications. https://goo.gl/HKXLU0 Have you read Yitzchok’s new book yet? So, What’s the Bottom Line? published by Morgan James, contains timeless advice for marketers, seasoned executives and entrepreneurs. http://amzn.to/2mQEgpQ Follow Yitzchok on social media: Facebook: https://goo.gl/dxUuet Twitter: https://goo.gl/XhHUjx LinkedIn: https://goo.gl/YP3vTK Instagram: https://goo.gl/Hx0SA7