The Importance of a Good Tagline

Description

Beth Comstock, Former Vice Chair of GE, discusses the importance of a good tagline and how when done properly will fully communicate your company’s message to the public. About the show: "Mind Your Business" is a weekly radio show on New York’s legendary talk radio station, 77WABC a 50,000 megawatt station in the NY/NJ metro area. It airs every Sunday evening, and has additional listenership online and though its podcasts. The show features CEO’s and business leaders’ who provide advice, counsel and perspective, from their unique vantage point. About the host: Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992. Yitzchok’s new book: “So, What’s the Bottom Line?” published by Morgan James, contains timeless advice for marketers, seasoned executives and entrepreneurs. He is the host of the weekly business radio show, “Mind Your Business” on 77WABC in the New York / New Jersey metro area as well as on C-Suite TV and C-Suite Radio. Additionally, Yitzchok is a featured columnist in the Yated newspaper and Mishpacha Magazine, both international weekly publications. Have you read Yitzchok’s new book yet? So, What’s the Bottom Line? published by Morgan James, contains timeless advice for marketers, seasoned executives and entrepreneurs. http://amzn.to/2mQEgpQ Follow Yitzchok on social media: Facebook: https://goo.gl/dxUuet Twitter: https://goo.gl/XhHUjx LinkedIn: https://goo.gl/YP3vTK Instagram: https://goo.gl/Hx0SA7