Sales gets labeled as the hardest conversation in business.
The one people dodge.
The one people joke about.
Yet every real business starts right here.
Every decision. Every relationship. Every dollar earned.
In this moment from our conversation, Baruch Schwartz from Friday and I talk about why sales feels uncomfortable and why it quietly shapes everything around it.
Full episode is live now.
But another full conversation with a new guest drops this Sunday.
Are you avoiding sales or learning how to own it?
#CoFinance #BusinessGrowth #SalesLeadership #EntrepreneurLife #PersonalBrand